Wealthy suburbanites' car of choice gets high-end makeover
(Newser) -
Stodgy luxury standby Lexus is trying to trade up to the hot "prestige luxury" market with a new line of $70,000 and up automobiles. Along with the new models comes a massive rebranding effort that aims, says a marketing manager, to get "Louis Vuitton, Prada, Gucci...