Last night’s Leno/Letterman/Oprah Super Bowl ad could have been even more epic; Dave originally wanted Conan in it, too. Late Show executive producer Rob Burnett called Conan’s producer to ask if the red-coiffed one would do the spot, but O’Brien was hard at work finishing his Tonight Show run at the time. “It wasn't as if they even said no,” Burnett tells The Wrap. “I just think they weren't in a position to consider it all.” (More Conan O'Brien stories.)