Billboards advertising X-Men: Apocalypse are raising hackles because they depict a scene in the superhero movie in which the villain, Apocalypse, played by Oscar Isaac, chokes the character Mystique, played by Jennifer Lawrence. "There is a major problem when the men and women at 20th Century Fox think casual violence against women is the way to market a film. There is no context in the ad, just a woman getting strangled," actress Rose McGowan tells the Hollywood Reporter, though the billboard does also include the name of the movie, its release date, and the tagline, "Only the strong will survive." (THR has a picture of it.) "Imagine if it were a black man being strangled by a white man, or a gay male being strangled by a hetero?" McGowan continues. "The outcry would be enormous." She's not the only one upset: