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Stories 161 - 180 | << Prev   Next >>

Meet the 'Mad Men' Behind Romney's Ads

Ad whizzes toil over message

(Newser) - Mitt Romney has been raking in the big bucks, and the Washington Post takes a look at what he has done with some of that campaign cash: assembled his own "Mad Men" team. The candidate has hired a motley crew of Madison Avenue all-stars to bolster his advertising campaign,...

Denver Snuffing Out Marijuana Billboards

Pot sign-spinners annoy city council

(Newser) - The medical marijuana market in Denver is a little too competitive for the city council's liking. The council has voted 13-0 to ban the psychedelic billboards, sidewalk sign-twirlers, windshield leaflets, and other methods of outdoor advertising used by the city's many marijuana dispensaries, reports the Denver Post . Radio,...

The Best Nike Ad of the Games?

 The Best Nike Ad 
 of the Games? 
olympics
Aug 4, 2012 5:40 PM CDT

The Best Nike Ad of the Games?

Nathan Sorrell, 12, stars in inspiring 'find your greatness' ad

(Newser) - A Nike Olympic ad that asks us to "find our greatness" has highlighted its unlikely star: 12-year-old Nathan Sorrell. He's the hefty boy who's jogging—or perhaps chugging—in from the horizon as a voiceover tells us that "greatness is no more unique to us than...

Are Companies Blowing Cash on Fake &#39;Likes&#39;?

 Are Companies 
 Blowing Cash 
 on Fake 'Likes'? 
investigation
Jul 13, 2012 2:50 PM CDT

Are Companies Blowing Cash on Fake 'Likes'?

Phony Facebook users add to advertising concerns

(Newser) - The effectiveness of Facebook advertising is drawing more scrutiny, this time at the hands of the BBC . Companies shell out big bucks on ads designed to get users to "like" them—but many of the users who do so may be fake. One marketer who helped firms garner Facebook...

Prefer Dunkin Donuts? You Might Be a Republican
 Prefer Dunkin Donuts? 
 You Might Be a Republican 
in case you missed it
Jun 23, 2012 7:35 AM CDT

Prefer Dunkin Donuts? You Might Be a Republican

Are you Team Subway or Team Wendy's?

(Newser) - If you love BMWs, Dunkin' Donuts, and Subway, you just might be a Republican. Democrats, meanwhile, prefer Jeeps, Starbucks, and Wendy's, a study finds. Researchers clocked 4,000 people's reactions to various brands to the millisecond, and found a divide between left and right, ABC News reports. "...

Facebook Settles Suit Over 'Likes' Ads for $10M

Users don't want personal images used for profit

(Newser) - Facebook is paying $10 million to settle a lawsuit over ads that it called sponsored stories. Facebook's service allowed companies to pay to retransmit users' activities to their friends' pages. If a user clicked the "like" button for a brand, the click might show up as a "...

'Karmic Debt' Sparks Ex-Coke Exec's Health Push

Todd Putman blasts company's aggressive marketing

(Newser) - Working to ruthlessly promote Coca-Cola has left a former exec convinced he has a "large karmic debt to pay"—so the ad man has reformed. Todd Putman, one of Coke's leading marketers between 1997 and 2000, is now fighting on behalf of health food companies. He told...

Disney Dumping Junk Food Ads

Advertisers will have to meet minimum standards

(Newser) - Disney has decided it's time for Mickey and friends to stop getting fat on junk food dollars. The company says it is phasing out ads and sponsorship for unhealthy food and drinks on its TV channels, radio stations, and websites. It will require products to meet minimum nutritional standards...

Facebook Ads a Flop: Poll
 Facebook Ads a Flop: Poll 
Jun 5, 2012 1:52 AM CDT

Facebook Ads a Flop: Poll

Ads, comments only influence a fifth of users

(Newser) - General Motors was right when it said Facebook ads weren't effective , a Reuters poll finds. Only a fifth of Facebook users say they have ever bought something because of ads or comments on the social network, the poll found—and 34% say they are spending less time on the...

JCPenney Father's Day Ad Features 2 Dads

Follows anti-Ellen DeGeneres boycott attempt

(Newser) - Looks like JCPenney is sticking it to those who slammed Ellen DeGeneres' hiring as its spokeswoman. The company's new Father's Day ad shows two "real-life" dads playing with their two actual kids, JCPenney says. "First Pals: What makes Dad so cool?" the ad's copy asks,...

POM Thumbs Nose at FTC, Celebrates Judge's Ruling

New ad campaign tests limits of agency: Washington Post

(Newser) - A judge this week criticized juice maker POM for making deceptive claims about the health benefits of its pomegranate juice. But you wouldn't know it from POM's reaction: It took out full-page ads celebrating certain parts of the ruling, asserting that the judge agreed that POM products "...

GM Won&#39;t Buy Ads in Next Super Bowl
GM Won't Buy Ads
in Next Super Bowl
May 18, 2012 5:06 PM CDT

GM Won't Buy Ads in Next Super Bowl

It's too expensive, says marketing chief

(Newser) - Maybe Facebook shouldn't feel too bad that GM is dropping its paid ads from the site: The automaker isn't buying any Super Bowl spots next year, either, reports the Wall Street Journal . GM, usually a heavy presence in the big game, says the price of the ads—currently...

Ford to GM: You're Just Bad at Facebook

Automaker says Facebook does work, but not like a normal ad platform

(Newser) - GM unfriended Facebook this week, saying that advertising there didn't work. But rival Ford says there's another explanation: GM must be doing it wrong. "It's all about execution," Ford said in a Tweet spotted by the Huffington Post . "Our Facebook ads are effective when...

Swimsuit Maker Apologizes for Tan Model

Sweden's H&M apologizes after taking flak

(Newser) - The tanning wars continue: Swedish retailer H&M has apologized for using a deeply bronzed model to show off a swimsuit, reports AFP . "We are sorry," said the company. "It was not our intention to show off a specific ideal or to encourage dangerous behavior, but was...

Survival Guide Advice: Eat This Guide

Land Rover book made of edible materials

(Newser) - If your Land Rover has taken you far off the beaten path, never fear: The automaker now offers its own survival guide. Out of food? Still no need to worry—you can eat the guide itself, Gizmodo reports. Indeed, the guide's front cover begs you to do so. (The...

Nutella Maker Settles $3M 'Candy Bar' Lawsuit

Athena Hohenberg's class-action suit worth $4 per jar

(Newser) - Bought Nutella over the past four years? You're in luck: Fererro USA, which makes the creamy spread, has set aside $3 million to settle a class-action lawsuit from a California mom. Athena Hohenberg filed the suit in reaction to Nutella's advertising claim that the product is "an...

Anheuser-Busch to UFC: Enough With the Homophobia

Sponsor cites concern over 'certain remarks' made by athletes

(Newser) - After a series of sexist and homophobic comments from Ultimate Fighting Championship competitors, sponsor Anheuser-Busch has had it. The company issued a warning to the UFC over "certain remarks made by some of its fighters," says a spokesman. "If the incidents continue, we will act." Advocacy...

Acura Apologizes for 'Not Too Dark' Casting Call

Super Bowl ad guidelines leaked to TMZ

(Newser) - Acura apologized this week over a casting document for its Super Bowl commercial that requested a black actor who is "not too dark." The casting sheet had specified: "Nice Looking, friendly. Not too dark." reports TMZ . An actor angry at being passed over for the commercial,...

Quiet Startup Might Change Business of Online Video

Ooyala might figure out the riddle of monetization: Forbes

(Newser) - There's a startup company you've probably never heard of, but chances are you've seen its work, writes Michael Humphrey in Forbes . It's called Ooyala, and it powers an enormous number of videos across the web. ESPN highlights, Miramax movies, videos that appear on the sites of...

Behold: Herman Cain's Weirdest Ad Yet

Apparently the government is like chickens pecking you to death

(Newser) - Herman Cain has released another stunningly weird ad, the latest in a message campaign characterized by bizarre metaphors and a girl creepily asking if we've got any questions. But this one might take the cake. In it, a mild-mannered farmer is attacked and viciously pecked to death by a...

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