Nike

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Nike Rolls Out New Clubs Sans Tiger Woods

Still called Victory Red, but disgraced golfer missing in marketing

(Newser) - Nike will roll out a new line of golf clubs this month, without any help from a certain promiscuous golfer. Tiger Woods is still under contract with Nike, but he’s conspicuously absent from the promo materials for the new Victory Red STR8-FIT Tour fairway woods, which instead boast that...

Nike: Tiger Affairs a Minor 'Blip'

Company has no plans to drop sponsorship

(Newser) - Other sponsors are backing away from Tiger Woods, but Nike plans to stick with the beleaguered golf champ. The sportsman's indiscretions will be seen as "a minor blip" in the context of his career, Nike chairman and co-founder Phil Knight tells SportsBusiness Journal . The scandal is simply "part...

Now Tiger May Be Dumped— by Sponsors

Champ turning radioactive

(Newser) - The champ with the roving hands is getting downright embarrassing, making it likely now that sponsors will do a Tiger Woods and shop around for other hookups. Nike has got to be rethinking its relationship thanks to Woods making its catchphrase "just do it" cringe-inducing. Sponsors aren't the only...

Michael Jordan's Son Could Cost College $3M

Adidas deal predates player with inherited preference for Nike

(Newser) - Michael Jordan’s son wants to wear the shoes his dad made famous when he plays college basketball this season—but if he does, he could wind up costing the University of Central Florida $3 million. Marcus Jordan insists on wearing Nike Air Jordans, but UCF has a deal with...

Big Business to 'Swarm' DC to Back Climate Bill

Bucking conventional wisdom, eBay, Gap, others push for action

(Newser) - More than 150 business leaders plan to “swarm” Capitol Hill over the next two days in support of climate change legislation. Hailing from such disparate companies as eBay, the Gap, and PG&E, the executives say having a law in place would give them confidence in their long-term planning,...

Nike: We Have No Deal With Vick

(Newser) - Not so fast, Michael Vick. A day after the quarterback's agent announced he had been re-signed by Nike, the sneaker company says it's just not true. “Nike does not have a contractual relationship with Michael Vick," said a spokesman. He added, however, that Vick is getting some free...

Vick Gets New Endorsement Deal With Nike

Athletic-apparel company cut ties with QB over dogfighting rap

(Newser) - Nike, which ate a reported $1.5 million when it severed ties with Michael Vick over his dogfighting rap in 2007, has signed the quarterback to a new endorsement deal. “He has always been a fan of the brand and looks forward to the relationship,” his agent tells...

Nike Ditches Chamber Board Over Climate Change

Says chamber hasn't represented 'diversity of views' of its members

(Newser) - Nike is bolting from the US Chamber of Commerce’s board of directors over the business lobby's dogged opposition to climate change legislation, a stance it “fundamentally disagrees” with, and which fails to represent "the diversity of perspective held by the board of directors.” But the swoosh...

Cushy Running Shoes May Be Dangerous

(Newser) - Runners may be safer going barefoot than stuffing their feet into pricey sneakers with thick, synthetic heels, Wired reports. Research shows that the modern jogging shoe, first sold by Nike in the 1970s, hasn't prevented injuries and may even be causing them. Barefoot running—or running with geeky, minimalist footwear...

Companies, to Their Lobbyist: Wait, We Care About Climate

Chamber of Commerce faces enviro dissent

(Newser) - Cracks are appearing in big business’s monolithic opposition to federal moves to prevent climate change. Politico reports that major members of the Chamber of Commerce, including Nike and Johnson & Johnson, are complaining about the Chamber's resistance to measures like the cap-and-trade bill in Congress. A Nike spokeswoman says...

Rafa, What's With the Collar? And ... Sleeves?

Nadal dons polo, ditches capris in Nike makeover

(Newser) - When Rafael Nadal emerged a few weeks ago without his signature capris and—gasp!—wearing a polo shirt, many fans of the top-ranked tennis player began grumbling. And now his Australian Open outfits, though a bit less Roger Federer-esque, are still no longer pirate chic, but more “retro...

Obama's Sportswear 'Endorsements' Worth Millions

Nike, North Face get free pub from prez-elect

(Newser) - The latest high-profile sportswear-endorser doesn’t charge brands like Nike and North Face a thing to be seen wearing their logos, but his fashion choices may be worth millions, the Times of London reports. Barack Obama’s love of the gym and the basketball court is famous, and companies are...

Phelps' Quest for the Gold Is Just Beginning

Marketing the Olympic swimming star could bring $100M

(Newser) - Even before Michael Phelps dove into the pool in pursuit of his eighth gold medal, another epic task had begun: Turning the swimming star into a marketing icon. By the time he’d collected his final piece of gold—along with a $1 million bonus from Speedo—the 23-year-old was...

High-Tech Gear Floods Olympic Games
 High-Tech
 Gear Floods
 Olympic Games 
olympics
Aug 16, 2008 5:35 PM CDT

High-Tech Gear Floods Olympic Games

Maker of spring-soled shoe challenges the rules

(Newser) - The Michael Phelps-endorsed body suit is only one of the high-tech inventions at this year's Olympic Games, the San Francisco Chronicle reports. NASA-designed shoes, 3D motion-capture-designed bicycles, and a Nike PreCool vest have all garnered attention. But the most controversial is a spring-enhanced shoe that track and field athletes will...

How Piracy Can Boost Business
 How Piracy Can Boost Business
analysis
Jul 19, 2008 11:03 AM CDT

How Piracy Can Boost Business

Companies should copy, buy out, and study intellectual thieves

(Newser) - Intellectual piracy is bad for business, yes, but also inevitable—and companies fare better when turning it to their advantage, the Economist reports. The large (and illegal) volume of music and video exchanged online, for example, can reveal who’s popular in which countries. And Microsoft, which officially battles piracy,...

Suit Circus Threatens to Drown Trials
 Suit Circus Threatens 
 to Drown Trials 
OPINION
Jun 26, 2008 4:05 PM CDT

Suit Circus Threatens to Drown Trials

Would-be Olympians' heads spin as tech sparks arms race in swimming pool

(Newser) - “The last honest Olympic sport” is about to kick the can, Scott Ostler writes in the San Francisco Chronicle, and the culprit is a familiar one: technology. The sport is swimming, and Olympic trials (beginning Sunday) coincide with a brutal competition among swimsuit makers for athletes’ affection. "Swimmers...

Dow Jumps 261, Ends Week Up
 Dow Jumps 261, Ends Week Up 
MARKETS
Mar 20, 2008 3:54 PM CDT

Dow Jumps 261, Ends Week Up

Eased worries on liquidity nearly erase yesterday's dive

(Newser) - Stocks enjoyed a steady rally today off of surprisingly good manufacturing data and renewed investor confidence in Fannie and Freddie Mae, achieving the first weekly gain in a month, since the market is closed tomorrow, the Wall Street Journal reports. The Dow rose 261.66 points, ending at 12,361....

Only Obama Can Rescue US 'Brand'
Only Obama
Can Rescue
US 'Brand'
OPINION
Mar 3, 2008 3:40 PM CST

Only Obama Can Rescue US 'Brand'

The Nike of the field draws praise from marketing experts

(Newser) - Hillary Clinton is the sturdy candidate resembling Microsoft, John McCain evokes Hummer, and Mike Huckabee’s the Applebee’s of the field, but only Barack Obama "has the secret sauce that Brand America needs to regain its appeal." media consultant Jeff Yang writes in Salon. Yang is part...

Nike Founder Just Does Lit
Nike Founder Just Does Lit
Dec 3, 2007 2:37 PM CST

Nike Founder Just Does Lit

Billionaire sneaker magnate haunts Stanford creative writing classes

(Newser) - Phil Knight had a seat at the front of the Nike boardroom for decades, but he sits in the back when he takes creative writing classes at Stanford. The 69-year-old alumnus is indulging his longstanding fascination with the written word by talking Hemingway with undergrads, reports the Wall Street Journal.

Creator of Gatorade Dies
Creator of Gatorade Dies
Nov 27, 2007 9:36 PM CST

Creator of Gatorade Dies

Dr. Robert Cade invented the sports drink for Florida's football Gators

(Newser) - The University of Florida researcher who invented Gatorade 40 years ago to hydrate his school football team died today at age 80. Dr. Robert Cade's first batch tasted a bit like "toilet bowl cleaner," but a little sugar and lemon juice fixed that. Today, the ubiquitous sports drink...

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