ultra rich

(Newser) - The super-rich are joining the social networking craze, but they're certainly not going to mix with the masses on MySpace. Exclusive sites for millionaires using the same membership criteria as snooty country clubs are appearing on the Web, reports the Wall Street Journal. Invitation-only site aSmallWorld.net has proven popular—...

(Newser) - Stodgy luxury standby Lexus is trying to trade up to the hot "prestige luxury" market with a new line of $70,000 and up automobiles.  Along with the new models comes a massive rebranding effort that aims, says a  marketing manager, to get "Louis Vuitton, Prada, Gucci...

(Newser) - A new breed of Hollywood players—so rich they don't need studio money—are   financing and releasing slates of small-budget films on their own. Producers like Sam Nazarian, a 31-year-old scion of a wealthy Persian family, and self-made billionaire Sidney Kimmel, 78, are shouldering the costs of a full...