aQuantive

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Facebook, Microsoft May Be Close to Major Ad Deal
Facebook, Microsoft May Be Close to Major Ad Deal
Rumor mill
Dec 6, 2012 1:03 PM CST

Facebook, Microsoft May Be Close to Major Ad Deal

Rumored sale could revolutionize the advertising industry: Nicholas Carlson

(Newser) - Facebook and Microsoft appear to be in talks for a deal that could revolutionize the online ad business. Facebook is looking to buy Atlas Solutions, an ad-serving product Microsoft acquired when it bought aQuantive for $6 billion in 2007, sources tell Nicholas Carlson at Business Insider . Facebook would pay considerably...

Microsoft Taking $6.2B Write Down

aQuantive purchase failed to boost online advertising revenue

(Newser) - Microsoft is absorbing a $6.2 billion charge to reflect its inability to produce more revenue from an online ad service that it bought nearly five years ago. The non-cash charge announced today could saddle Microsoft Corp. for its fiscal fourth quarter ending in June. Analysts polled by FactSet had...

Microsoft, Viacom Ally to Check Google

Partnership aims to counter search giant's ad growth

(Newser) - Microsoft and Viacom joined forces to counter Google's growth in the ad market yesterday, with a 5-year, $500-million partnership. Microsoft gets audio and video content from Viacom, and is a preferred partner in online gaming. Viacom will switch its ad placement from DoubleClick, which Google is about to buy, to...

AOL to Buy Online Ad Outfit Quigo
AOL to Buy
Online Ad
Outfit Quigo
Nov 7, 2007 4:15 PM CST

AOL to Buy Online Ad Outfit Quigo

It's the last big acquisition in new restructuring plan

(Newser) - AOL will purchase online advertiser Quigo, its final acquisition on a major restructuring agenda. The Time Warner unit has had poor ad growth recently—13% this past quarter, down from 40% percent levels—and is seen as trying to stay competitive with Google and Yahoo. The purchase, reportedly valued at...

MSFT Grabs AQNT for $6B
MSFT Grabs AQNT for $6B
Aug 13, 2007 3:30 PM CDT

MSFT Grabs AQNT for $6B

(Newser) - Microsoft completed the largest buyout in its history today, snatching up online advertising firm aQuantive for $6B. Microsoft closed the deal on Friday and will dole out $66.50 in cash for each share of the Seattle-based company, which will de-list from the Nasdaq after nearly doubling in value after...

Microsoft Buys Ad Firm for $6B
Microsoft Buys Ad Firm for $6B
May 18, 2007 11:15 AM CDT

Microsoft Buys Ad Firm for $6B

Deal shores up Microsoft's flailing online advertising presence

(Newser) - Microsoft will plunk down $6 billion for aQuantive, a leading digital marketing agency. The $66.50 per share offer—nearly double aQuantive's closing price yesterday—comes on the heels of WPP's 24/7 Real Media purchase. It's Microsoft's biggest acquisition ever, reflecting its growing desperation to regain its status as a...

6 Stories