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Ballmer's Competitive Streak Drove Yahoo Bid

Microsoft CEO once vowed to 'kill Google'

(Newser) - Microsoft's Yahoo bid put CEO Steve Ballmer to the test: How much would he pay to fulfill his promise to "(expletive) kill Google"? Forty-seven billion bucks was too high, but many say he'll try again—and may have a tough time convincing investors it's all cool calculation. Microsoft...

Media Giant Cox Buys Online Ad Startup for $300M

Owner of platforms from newspapers to TV targets Web revenue

(Newser) - Media outfit Cox is moving into the online business, buying an Internet startup that pools sites’ specialized ad needs, the AP reports. The $300 million purchase of Adify will mean competition for Web giants such as Google and Yahoo, creating an alternative for customers who might previously have relied on...

Google Pushes Privacy Reforms

Firm hopes to allay concerns about its DoubleClick buy

(Newser) - Google is working to ease concerns about privacy infringement in online advertising, ComputerWorld reports. The online giant hosted a meeting for the Consumer Privacy Legislative Forum, a group working to get a bill protecting online consumers’ information passed in Congress. Google will also file comments concerning the FTC’s proposed...

Google Buys DoubleClick After EU Signs Off

Regulators cite Yahoo, AOL, and Microsoft as 'credible' competitors

(Newser) - Google acquired ad tracker DoubleClick today after EU regulators approved the $3.1 billion deal, the AP reports. Antitrust officials dismissed concerns about competition, saying Microsoft, Yahoo, and AOL also provide “credible” online ad services. The ruling ducked questions of how private data will be handled, an issue that...

Fewer Clicks Are Better Clicks: Google

Company says it's part of a plan to reduce accidental ad traffic

(Newser) - Google's share price took a big hit after quarterly results released last week showed the number of paid-for-clicks on advertising flattening out, but the company says the fall is actually good news, MarketWatch reports. Google bosses say the drop is all part of their plan to improve the quality of...

Advertisers Will Soon Be Facebooking You, Too

Social-networking site to allow targeted ads based on user profiles

(Newser) - Facebook is at work on a way to sell ads based on information users and their friends post on the site, the Wall Street Journal reports. A basic version of the service could launch this fall, and the social-networking titan eventually might allow marketers to predict products and services users...

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