E*Trade Toyed With Nastier Names Than 'Milkaholic'

Lindsay Lohan is none too pleased—to the tune of a $100 million lawsuit—about the E*Trade commercial featuring a talking “milkaholic” baby named Lindsay, but it could have been worse. Joshua David Stein was there as the ad was created, working on a behind-the-scenes story for Esquire on the process—and a few other charming, and eventually rejected, nicknames for the baby were discussed: gutter hound, jailbait, tramp, flank-steak woman, and the simple but poetic skanky cake.

Furthermore, the original name for the boyfriend-stealing baby was “Deborah,” the magazine reveals, before it was changed to Lindsay. “Our contention is that though Lindsay is a popular girl's name, when you say it on television for advertising purposes, it's identifiable as Lindsay Lohan," LiLo’s lawyer says. Stein notes that he did ask one advertising agency exec in December if Lindsay was a reference to the troubled starlet; he denied it.
(More Lindsay Lohan stories.)