Twitter’s appeal is predicated on our need to know things right now. As 2009, the year of Twitter, draws to a close, Simon Dumenco of Advertising Age examines what he’s learned about that:
- We don’t usually need to know right now. Unless you’re a surgeon waiting for a tweet about a heart transplant, it can usually wait until later.
- But we really like to know stuff right now. Even completely worthless stuff; it makes us feel in the loop. It can give us an adrenaline rush, and it’s pretty addictive.