Fight Swine Flu: Wear This Suit

Want to avoid the swine flu and look sharp doing it? A Japanese menswear company has just the thing. Haruyama Trading claims its latest suit, which goes on sale today for about $590, guards against H1N1 with a thin titanium dioxide coating. The chemical, found in toothpaste and makeup, reacts to light—and supposedly kills the virus on contact.

The wonder suit also promises to protect your whole family. “Small children might catch the virus after touching their father’s suit,” a company exec tells Reuters. “We came up with this idea to protect all businessmen and their families.” The suit, which looks perfectly normal, was developed with the help of several companies, including some that specialize in coatings for anti-flu face masks and physicians’ apparel. (More swine flu stories.)