Get Ready for Massive Leno PR Blitz

Get ready for Jay—lots and lots of Jay. Though nearly 80% of viewers are aware that the Jay Leno Show is on the horizon, NBC is going to beat you over the head until you're drooling for its 10pm venture, the New York Times reports. A 24-hour webcam has been set up, and Leno’s image is gracing theater popcorn bags and soda cups. Next: billboards, bus shelters—even an adopted freeway (Interstate 10—get it?).

“NBC executives want you counting down the days until the premiere of Leno’s new show, they want you talking about it to your co-workers around the watercooler at work, they want you Twittering about it constantly,” writes the Cajun Boy for Gawker. “Hell, they want you masturbating to Jay Leno (And you know that you want to!).”