Coke is currently testing Vio, a carbonated-milk drink it hopes will capture the US market—but Time is a little skeptical. Here are some other misbegotten beverage ideas:
- Coors Rocky Mountain Sparkling Water. Prominent placement of the Coors logo made the company’s spring water look a lot like a beer.
- Thanksgiving Dinner Soda. Everyone likes Thanksgiving, but the idea of turning dinner courses into soft drinks—Turkey and Gravy, Green Bean Casserole, and Fruitcake were flavors—didn’t quite work out for Jones Soda.