Rolls-Royce Unveils Budget Limo

Rolls-Royce has good news for cash-strapped millionaires: They won’t have to condescend to buy a Bentley, Time reports. The automaker, known for its gigantic limousines, is about to release the Ghost, a short, sleek four-door sedan priced at a mere $245,000. That’s a sight lower than the $380,000 the company’s flagship Phantom sells for, but up from Bentley’s Continental line of low(er)-priced luxury cars.

Though the Ghost was in the works long before the financial crisis, its timing is fortuitous: Rolls-Royce sales are down 34% this year after a banner 2008. “To have a car like the Ghost [coming out] right now is, of course, ideal,” says Rolls-Royce’s CEO, noting that it’s “less ostentatious, so owners can give the impression that they’re downsizing.” (More Rolls-Royce stories.)