Can Michael Vick overcome his dismal image and play again in the NFL? His high school coach thinks so—but it will require a serious, sustained effort from the quarterback convicted on dog-fighting charges, USA Today reports. “From a reputation standpoint,” says a crisis-management expert, “being inhumane is one of the worst things you can commit in terms of being able to bounce back.”
“I’ve seen an extraordinary change in him,” says his high school coach. But Vick can’t expect a quick fix. He’ll have to begin with only short public statements as he works a $10-an-hour construction job and for the Humane Society. He “walks a precarious line,” writes Jeff Zillgitt: He must convince the tough NFL commissioner he’s reformed “without making each good deed look like a choreographed public-relations campaign.” (More Michael Vick stories.)