Goodbye, Sears Tower; Hello, Willis Tower

Iconic skyscraper gets rebranded with new lease
By Matt Cantor,  Newser Staff
Posted Mar 12, 2009 10:45 AM CDT
Goodbye, Sears Tower; Hello, Willis Tower
The Sears Tower rises above the early morning fog and under the canopy of an approaching storm clouds in Chicago, July 26, 2007.   (AP Photo)

Sears Tower is to be rechristened Willis Tower in accordance with a new lease signed by insurance firm Willis Group Holdings, the Chicago Tribune reports. The company plans to move some 500 associates into multiple floors. It says its $14.50-per-square-foot move means big real-estate savings, and the name change came free with the lease. (More Chicago stories.)

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