Can Fallon Twitter His Way to Late-Night Stardom?

Jimmy Fallon has a daunting task before him tonight: He’s got to forge a Late Night identity that can compete with the likes of David Letterman and Conan O'Brien. But he has one major advantage: Twitter. Dispatches descend regularly from @jimmyfallon (including the announcement of first guests Robert De Niro, Justin Timberlake, and Van Morrison), the Chicago Tribune reports, and yes, it’s actually the SNL alum typing them out.

“It's almost like therapy, Twitter,” he says. “You can't go past a certain amount of characters, so no one really gets boring.” And Twitter’s only one prong of his digital assault. Fallon’s posted video blogs, let online voters pick the show’s new logo, and asked the masses for jokes. Viewers may even be able to talk to him during the show via Skype. (More Jimmy Fallon stories.)