Education Law in Dire Need of New Name

No Child Left Behind has become “the most negative brand in America,” says a congressman, and new Education Secretary Arne Duncan says it’s time for a new name for the law. Educators and jokesters alike are trying their hand at rebranding, the New York Times reports. Proposals range from the Quality Education for All Children Act to the Mental Asset Recovery Plan.

The Bush administration created its current name in 2001 as it proposed a number of changes to an act that was actually born in 1965. As President Bush’s popularity fell, the act was frequently lampooned. Now, a Clinton administration official is sponsoring an online contest to rebrand it. Entries include the Act to Help Children Read Gooder and the Could We Start Again Please Act.
(More No Child Left Behind stories.)