Lean times are perhaps leanest in the restaurant business, and fine-dining establishments are bracing for a particularly tough year while improvising strategies to remain afloat, the Wall Street Journal reports. Sales, $7 billion last year, are expected to plummet 12-15%; the industry could shed 12,000-18,000 restaurants, a 2-3% decline compared to usual growth of 1-2%.
Tactics like cutting operating hours, adding brunches, and even offering “honor bars” have emerged as owners battle unsavory economic conditions that are the top concern of 47% of restaurateurs. Fine dining will be hardest hit; as customers trade down for lower-cost fare, sales are expected to decline 2.5% overall for full-service restaurants, while quick service will grow by 0.4%. (More restaurant stories.)