YouTube to Sell Ads on Search Results

Pushed by parent, Google, the company adopts a new strategy: Google's

By Jim O'Neill, Newser Staff

Posted Nov 13, 2008 8:08 AM CST

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YouTube to Sell Ads on Search Results — YouTube co-founders Steve Chen, left, and Chad Hurley. (AP Photo/Eric Risberg)

YouTube yesterday unveiled its latest plan for making money: an auction-based ad system that puts sponsored video clips alongside search results. The video-sharing site's system mimics that of its parent company, Google, reports the San Francisco Chronicle. The company—which ranks second only to Google in searches—is hoping it can finally monetize its enormous popularity.

The system will place sponsored videos next to related search results, said YouTube. As with Google’s ads, advertisers pay only when users click on their videos. "We are trying to blend the best of Google with the best of YouTube," said a YouTube product manager. Users view more than 5 billion YouTube videos a month, a 44% market share.
(More YouTube stories.)

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