Yahoo's Next Move: Third-Party Content

After struggling through months of takeover battles and sagging stock prices, Yahoo says it’s working to become a web destination for users rather than simply a jumping-off point, the San Francisco Chronicle reports. It plans to add third-party content and newly developed applications on a new Yahoo home page, allowing users to access sites like Netflix without leaving.

Yahoo says it wants to draw users to its site and keep them browsing from there, “weaving” applications into a user’s visit and making it easier for advertisers to target consumers, especially with the company’s pending ad deal with Google. Yahoo hopes to reverse the dive of its stock, which has hovered near its 5-year low recently. (More Yahoo stories.)