Supersize TVs: A Big Hit This Holiday Season

Holiday shoppers eye massive TVs as prices shrink dramatically
By Newser.AI Read our AI policy
Posted Nov 3, 2024 12:30 PM CST
Supersize TVs: A Big Hit This Holiday Season
An 98-inch Samsung television, left, sits by others of various sizes on display at a Best Buy store in Dallas, Friday, Oct. 25, 2024.   (AP Photo/Tony Gutierrez)

As festive shopping kicks into high gear, television manufacturers are ramping up sales of extra-large TV screens measuring over 8 feet. Best Buy and other major retailers are doubling their stock of these colossal screens as consumer interest grows. Despite only comprising 1.7% of total TV sales revenue in the US for the first nine months of the year, sales of such supersize screens have soared, with a tenfold increase in units sold compared to last year.

Driving this trend are technological advancements and more affordable pricing. This year, a 97-inch TV averages $3,113, significantly down from $6,662 last year, per market research firm Circana. "It's really taken off this year," noted Blake Hampton, Best Buy's senior vice president of merchandising. Cutting-edge features like enhanced sharpness and multiple viewing options make these large screens attractive alternatives to traditional home theater projectors.

However, experts caution that while these TVs are intriguing, they remain a niche market. Many consumers face space constraints, and industry figures like Jon Abt of Abt Electronics advise ensuring these TVs fit in one's home before purchase. For viewing comfort, the ideal range for a 98-inch TV is 6-12 feet from the seating area. (This story was generated by Newser's AI chatbot. Source: the AP)

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