The NFL Appears to Have a Favorite Snack

The Athletic reports on the surprisingly large number of Uncrustables consumed
By John Johnson,  Newser Staff
Posted Nov 2, 2024 8:00 AM CDT
The NFL Appears to Have a Favorite Snack
Denver Broncos running back Jaleel McLaughlin (38) and teammate wide receiver Josh Reynolds (11) during a game on Oct. 6. The Broncos appear to eat the most Uncrustables in the league.   (AP Photo/Geneva Heffernan)

NFL players apparently like to go old school when it comes to snacking—as in, peanut butter and jelly. Or more precisely, the frozen and processed version of PB&J known as Uncrustables, reports the Athletic. After hearing about how so many players reach for the team-supplied snack, the outlet reached out to each team and crunched some numbers:

  • It's "safe to say that NFL teams go through anywhere from 3,600 to 4,300 Uncrustables a week," writes Jayson Jenks. "When you factor in training camps and the teams that did not share their data, NFL teams easily go through at least 80,000 Uncrustables a year."

Of the teams that responded, the Denver Broncos had by far the highest consumption: The team goes through about 700 Uncrustables a week, more than double the next closest teams of Seattle (320), Jacksonville (315), and Miami (300). The story digs into the allure and provides the history of the mom-and-pop concoction that was bought by Smucker's in the late 1990s, when the industry giant dropped "Incredible" from the name and began stocking them in supermarket frozen-food aisles.

In a separate story about the product, the AP notes that Uncrustables lost money for a decade as Smucker's struggled to figure out mass production. Today, however, they're on the brink of hitting $1 billion in annual sales—a stat no doubt helped along by NFL teams. In fact, Smucker's is about to open a third Uncrustables plant. (More NFL stories.)

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