Arab Investors Interested in GM's Hummer Brand

There may soon be more Hummers heading to the Persian Gulf, this time as two Gulf Arab investors signal interest in buying GM's troubled brand of SUV—modeled on the military vehicle. Analysts have expected the gas-guzzler to be tough to unload, but low fuel prices, economic prosperity, and Hummer’s position as a status symbol in the Gulf have made it quite popular.

"The brand is extremely vibrant ... which augurs very well," a GM Middle East exec said. GM is shopping the brand as part of a strategy to raise $4 billion in asset sales through 2009 to help weather a sales downturn. (More Hummer stories.)