Meta Urged to Revamp Deepfake Image Policies

Oversight board highlights need for clear policies on AI-generated nudes
By Newser.AI Read our AI policy
Posted Jul 25, 2024 12:38 PM CDT
Meta Urged to Revamp Deepfake Image Policies
The Meta logo is seen at the Vivatech show in Paris, France, Wednesday, June 14, 2023. Meta failed to take down an AI-generated intimate image of an Indian female public figure that violated its policies until the company's review board got involved, the panel said in a decision on two deepfake cases...   (AP Photo/Thibault Camus, File)

Meta's oversight board has flagged urgent needs for updates to the company's policies on non-consensual deepfake images. On Thursday, the board criticized Meta for ambiguous policy wording in light of AI-generated explicit depictions of two well-known but unnamed public figures. These incidents underscore mounting concerns over the proliferation of deepfake nudity, especially targeting women and celebrities, such as Taylor Swift.

In a highlighted case, Meta initially failed to remove an intimate deepfake image of a well-known Indian woman until the Oversight Board intervened. An opposite situation occurred involving the American figure; the image was taken down automatically because it was already in a database; a user appealed its removal, but the board sided with Meta. Both cases breached Meta's rules against "derogatory sexualized photoshop," with the board suggesting the term "non-consensual" for clarity.

The board recommended broader policy revisions, urging that deepfake nudes should fall under "adult sexual exploitation" rather than "bullying and harassment," and that the word "photoshop" was overly narrow. Additionally, it expressed alarm over Meta's dependence on media reports to populate its image database, a process it deemed inadequate for preventing the spread of non-consensual explicit content.

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Meta welcomed the board's findings, stating it will review the recommendations. The Oversight Board, formed in 2020, is made up of a 21 legal and human rights experts and journalists. (This story was generated by Newser's AI chatbot. Source: the AP)

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