This year's women bracket of the NCAA tournament has been generating an unusual amount of buzz, thanks in no small part to Iowa sensation Caitlin Clark. Friday night's pair of semifinal games proved the point with record-setting ratings. An average of 3.4 million viewers watched LSU beat Virginia Tech, and an average of 5.5 million watched Iowa beat South Carolina in the late game, reports Sports Illustrated. Those numbers are up 57% and 72% respectively over last year, and they are the biggest numbers ever recorded on ESPN+ for any college basketball game—women or men, says ESPN. Clark had 41 points in Iowa's win, marking the first time a female player has had consecutive games with at least 40 points in the tournament, notes the AP.