Black Media Outlets Focus on Obama Ads

Budget for African-American outreach unclear
By Harry Kimball,  Newser Staff
Posted Jul 14, 2008 6:29 PM CDT
Black Media Outlets Focus on Obama Ads
Barack Obama speaks at the National Council of La Raza Convention in San Diego, Calif., Sunday, July 13, 2008.    (AP Photo)

The Barack Obama campaign hasn't spent much on advertising in African-American media, a trend many hope the candidate will reverse as he gears up for the general election, Advertising Age reports. "The audience has to be motivated to get out and vote," says a BET exec who cautions against taking the support of networks' viewers for granted.

The overarching goal is a trickle-down boost for state and local candidates who would benefit from voters pulling the lever for a straight Democratic ticket. "The Obama campaign should take nothing for granted,” says an ad-agency exec. "The traditional Democratic voter will come to the polls. The hard-to-count and younger voter will propel him to victory." (More Barack Obama stories.)

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