Obama Memoir Sets First-Day Sales Record

It sold 890K copies in first 24 hours
By Newser Editors and Wire Services
Posted Nov 19, 2020 12:10 AM CST
Obama Memoir Off to Record-Setting Start
"A Promised Land" by former President Barack Obama is displayed in the window of a New York bookstore, Wednesday, Nov. 18, 2020.   (AP Photo/Mark Lennihan)

Barack Obama's A Promised Land sold nearly 890,000 copies in the US and Canada in its first 24 hours, putting it on track to be the best selling presidential memoir in modern history. The first-day sales, a record for Penguin Random House, includes pre-orders, e-books and audio. "We are thrilled with the first day sales" said David Drake, publisher of the Penguin Random House imprint Crown. "They reflect the widespread excitement that readers have for President Obama's highly anticipated and extraordinarily written book." The only book by a former White House resident to come close to the early pace of A Promised Land is the memoir by Obama's wife, Michelle Obama, whose Becoming sold 725,000 copies in North America its first day and has topped 10 million worldwide since its release in 2018, the AP reports.

On Wednesday, A Promised Land was No. 1 on Amazon.com and Barnes & Noble.com. James Daunt, CEO of Barnes & Noble, said that the superstore chain easily sold more than 50,000 copies its first day and hoped to reach half a million within 10 days. "So far it has been neck and neck with Michelle Obama's book," he said. By comparison, Bill Clinton's My Life sold around 400,000 copies in North America its first day and George W. Bush’s Decision Points around 220,000, with sales for each memoir currently between 3.5 million and 4 million copies. The fastest selling book in memory remains J.K. Rowling's seventh and final Harry Potter novel, Harry Potter and the Deathly Hallows, which came out in 2007 and sold more than 8 million copies within 24 hours.

(More Barack Obama stories.)

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