Mobile web surfers are turning conventional wisdom on its head by traveling to a different constellation of sites than those visited from workday PCs, BusinessWeek reports. The “Weekend Web” relies not on Google, Yahoo, and MySpace, but rather on Craigslist, eBay, the Weather Channel and MapQuest—and don't think tech-industry and marketing giants aren't noticing.
"At Google, we see the majority of our desktop traffic weekdays," says one exec of the site, which loses traffic to entertainment, music, and other such sites during the weekend. "On mobile, the situation is completely reversed." (More internet stories.)