Cell Phone Market Nears Saturation

The number of Americans signing up for cell phone service is slowing down after more than a decade of explosive growth, reports USA Today. Within a couple of years, experts say, just about everybody who wants a cell phone will have one, meaning good news for consumers as companies focus on luring each other's customers away instead of signing up new ones.

"The vision of every adult in America having a cell phone is a great aspiration until you get there," an industry analyst said. "Then it raises the obvious question: Now what?" Telecom giants such as Sprint, AT&T, and Verizon are hoping that the rise of wireless data will offset slowing growth in the increasingly saturated market. (More cell phones stories.)