When Freeform announced its choice to play "Ariel" in its upcoming live-action remake of The Little Mermaid, much of the response was positive. Halle Bailey is a singer, half of a duo with her sister, Chloe x Halle. She already stars in the cable network's series Grown-ish. But she's not white. Some people took to social media to oppose her casting for that reason, using the hashtag #NotMyAriel. After a few days of that, per the Hollywood Reporter, the network—which is owned by Disney—posted a response that leaves no doubt where it believes the problem is.
- "An open letter to the Poor, Unfortunate Souls" on Instagram pointed out to social media critics that the character is fictional. "Ariel" isn't real, Freeform confirmed. The Little Mermaid's original author was Danish, as some had argued in opposing Bailey, but "Danish mermaids can be black because Danish people can be black," the network said, per the Reporter. "[If] you still cannot get past the idea that choosing the incredible, sensational, highly talented, gorgeous Halle Bailey is anything other than the INSPIRED casting that it is because she 'doesn’t look like the cartoon one,'" the post said, "Oh boy, do I have some news for you … about you."
- Rob Marshall, who will direct the film, said there was an extensive search for the right "Ariel." He issued a statement saying, "it was abundantly clear that Halle possesses that rare combination of spirit, heart, youth, innocence and substance — plus a glorious singing voice — all intrinsic qualities necessary to play this iconic role."