World Cup City's Suggestion to Locals: Take Showers Together

Residents of the World Cup host city of Samara are being urged to take showers in pairs because the influx of fans is putting a strain on water supplies, the AP reports. The Samara Communal Systems utility company says the combination of a heat wave and "thousands of guests" have meant it's providing 10% more cold water than normal, causing water pressure to drop in some neighborhoods. The company advises locals to "save water—take showers in pairs," adding a smiley face to its message, which came via a press release, per the Moscow Times. Samara is due to host England's quarterfinal game against Sweden on Saturday. (More World Cup stories.)