The Emoji Movie: 'A Force of Insidious Evil'

With a 3% "fresh" rating on Rotten Tomatoes, reviews of The Emoji Movie could have consisted of repeated strings of the vomiting emoji, thumbs-down emoji, and poop emoji. Fortunately for fans of brutal critical drubbings, film critics had to use words (despite the film's position that "words aren't cool"). Here are some of the best takedowns of the new animated film:

• "Children should not be allowed to watch The Emoji Movie," writes Charles Bramesco at the Guardian, calling it a "sponsored-content post masquerading as a feature film" and a "force of insidious evil." It somehow exists to get kids to buy apps without apparently understanding kids and how they actually use emojis. "A viewer leaves The Emoji Movie a colder person," the reviewer concludes.
• "Hear that? It's the end of the world," writes Johnny Oleksinsk at ithe New York Post after calling The Emoji Movie a "new exercise in soulless branding."
• At Vulture, Emily Yoshida calls it "one of the darkest, most dismaying films I have ever seen, much less one ostensibly made for children."
• The Emoji Movie is "a very, very dumb thing" full of moments that "sound like they were written by ad agencies," according to the Hollywood Reporter, which laments that the film wasn't released "via Snapchat, where it would vanish shortly after arrival. But even that wouldn't be fast enough."
• Finally, Alonso Duralde at the Wrap calls it a "soul-crushing disaster" and "completely shrill and stupid." This "complete waste of your time" is without "humor, wit, ideas, visual style, compelling performances, a point of view, or any other distinguishing characteristic."

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