A marketing stunt featuring former Arkansas Gov. Mike Huckabee may prove costly for those behind a movie with a war-on-Christmas theme. The Daily Beast reports that a class-action suit has been filed on behalf of the approximately 4 million people who allegedly received a robocall from Huckabee to promote Last Ounce of Courage in 2012. Plaintiffs Dorit and Ron Golan are on the Do Not Call registry, and the suit claims that Huckabee's call violated the Telephone Consumer Protection Act. Among the film's backers are Texas billionaire James Leninger, reports the Arkansas Times. Mailers inviting people who received the call to join the suit went out on June 19.
“If you received one or more telephone calls that used the recorded voice of Mike Huckabee to deliver a message as part of a campaign for the movie Last Ounce of Courage, you may be a class member in a class action lawsuit," it reads. Huckabee himself is not on the hook. The movie, a critical flop, is about a small-town Christmas celebration that runs into legal trouble. A previous story in the St. Louis Dispatch quotes one of the Golans' attorneys as saying that the film company could be penalized at least $2 billion, making a settlement more likely than a court case. (More Mike Huckabee stories.)
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