Job Candidates' Challenge: Justify James Blunt

How do you sell people on the world's "most pointless artist"? That's a problem to be worked out by Borg & Owilli's next account manager. The Swedish marketing agency is looking to fill the post and has come up with a test for applicants: "Sell us James Blunt," or more specifically, "convince the entire office that James Blunt's new album should be played through the speakers on repeat," the job ad reads, per the Local. Partner David Borg explains that the stunt speaks to the challenges of the job: "The key to success is to sell his pointless emptiness as really being deep poetry," he says. "That won’t be easy." Blunt, it should be noted, has a sense of humor about his reputation—he apologized for the song "Beautiful" being overplayed, and sends out tweets likes this. (More James Blunt stories.)