Britney to Front Furniture Biz

Spears' dad trying to wrangle endorsement deal with Danish line
By Elizabeth Wolff,  Newser Staff
Posted Apr 8, 2008 9:33 AM CDT
Britney to Front Furniture Biz
Britney Spears may break out with a new furniture line in an attempt to recoup her fortunes   (Getty Images)

Britney Spears, who once ditched a custody hearing to await a furniture delivery, may be going into the ottoman and end table business herself. In an attempt to salvage his daughter's bleeding fortune, Jamie Spears has spent two months on a deal whereby the struggling pop star would endorse a line of Danish imports, reports New York Post's Page Six.

Dad is said to be in talks with Danish celebrity broker Claus Hjelmbak to launch a furniture line in the US, and "Britney will be the face of the brand," the Post's source says. Hjelmbak and Britney met at the Scandinavian Style Mansion in December, when Britney earned $1 million for celebrating her birthday there.  (More Britney Spears stories.)

Get the news faster.
Tap to install our app.
X
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.

X