Sports Stars Endorse Little League Facebook

Want to see Peyton Manning’s Pop Warner games? Derek Jeter playing Little League? They’ll be on WePlay.com, alongside some game film from a lot of other not-yet-famous players. WePlay, which is launching today, is a youth sports social-networking site—a kind of little league Facebook. Athletes, coaches, and parents will all be able to network, coordinate schedules, and share game videos.

That’s a huge audience, amounting to 240 million Americans, by WePlay’s reckoning. “Youth sports is held together by emails, phone calls, and clip boards. We want to change that,” said WePlay’s CEO. Pro athletes are a big part of the strategy, and they’ve been eager to endorse the site. “All of them want to move beyond holding soda cans or a Big Mac,” said one agent. (More Little League stories.)