OK, So Just What Is Peach?

If you keep seeing the word "peach" online recently, chances are it isn't the fruit. Peach is the brand new social media app that's been burning up the Internet for all of a week. Here's what you need to know about it:

• Recode reports Peach has made such a splash—despite being comparable to Instagram or Facebook—"because it struck a chord with 'Tech Twitter,' the community of tech journalists, tech investors, and tech entrepreneurs who are early adopters of anything and everything the rest of the techie cool kids are using."
• Proving that point, Tech Times has already been won over, writing: "Let me tell you, just a small taste of Peach is enough to get a social media addict hooked."
• If you're a visual learner and want to know more about how Peach works, Wired has a handy video explainer ready to go.
• Merriam-Webster—yes, the dictionary people—are obsessed with Peach, "cranking out" posts on the new app despite not even having an Instagram or Snapchat account, according to Adweek.
• One of Peach's major innovations is a list of "magic words" you can type in to easily draw a picture, post a GIF, and more. CNET has the complete list.
• The Christian Science Monitor reports another distinctive feature is Peach's streamlined approach to social media, especially when compared to Facebook and Twitter. "There’s no central news feed that lists what other users are posting. There are no hashtags, and users can’t tag one another in posts."
• Skeptical? USA Today asks, "You sure this isn't the next Ello?" referring to the last flash-in-the-pan social media app that attracted a lot of attention before dropping off the face of the Earth.
• Alas, it may already be too late to get on the Peach bandwagon, as Mashable is currently writing its obituary, stating Peach "seems ready" to become a social-media footnote "in record time."

(More social media stories.)