Nick Offerman's Genius Ad: 45 Mins. of Silence, Whisky

It's not your standard ad, but Nick Offerman of Parks and Recreation fame is not your standard pitchman. In a video getting much buzz, Offerman sits by a fire sipping Lagavulin whisky. For 45 minutes. In silence. How's it going over? "Your new favorite Christmas tradition," declares Vulture. "Silent, uninterrupted brilliance," says Adweek. "Offerman's latest and greatest accomplishment in manhood," says Men's Journal. And: "The times Offerman looks straight into the camera almost makes you feel like he's staring into your soul," observes the Daily Dot. (More Nick Offerman stories.)