Fashion House Sorry for Using Hoffman Wake in PR

The fashion house Valentino has apologized for boasting in an email blast to journalists that one of their pricey bags was carried by Amy Adams as she stepped from a car at the wake of Philip Seymour Hoffman. Much was made of the promotional email sent yesterday, complete with two photos of Adams outside the Thursday wake. Valentino said in a statement that quickly followed that the company didn't realize the photos were snapped at the wake.

Hoffman co-starred with Adams in The Master, and both his wake and the funeral the next day were attended by numerous celebrities, Adams included. "We sincerely regret releasing a photo to the media this morning of Amy Adams with a Valentino Bag," said the statement. "It was an innocent mistake and we apologize to Ms. Adams who was not aware, or a part of, our PR efforts." The New York Post was among those to cover the gaffe, and its story includes a quote from Adams' rep calling it "truly appalling." (More Philip Seymour Hoffman stories.)