Reshuffling Yahoo Casts Off Another Exec

Another key media honcho is leaving Yahoo, the latest casualty of the company’s effort to narrow focus and scale back peripheral operations. Vince Broady was a senior VP and headed Yahoo’s entertainment division. The New York Times Miguel Helft blogs that his departure is no surprise, given a December reshuffling that left him without a clear role. Dozens of Yahoo execs have left recently.

The shrinking media group once aspired to create “original, Hollywood-style content.” Broady was devoted to a project called Brand Universe, which built stand-alone sites for brands like Harry Potter and Star Wars. After promising to create 100 URLs in 2007, only a few actually came to pass. A VP said Brand Universe no longer fits in with Yahoo’s mission.