Money / Black Friday Walmart's 'Black Friday' to Start 2 Hours Earlier On Thursday, doors will open at 8pm By Kate Seamons, Newser Staff Posted Nov 8, 2012 8:21 AM CST Copied Shoppers rush into an Oakland, Calif., Wal-Mart as the store opens its doors at 5 am on Friday, Nov. 28, 2008. (AP Photo/Noah Berger) Last year Black Friday became Black Midnight. This year, Walmart is instituting Black Thanksgiving Dessert Hour. That's right: The store's doors will open at 8pm on Thanksgiving, a full two hours earlier than they opened last year, reports the Wall Street Journal. And in a bid to ensure bargain-hunters show up (and perhaps prevent riots), it's offering a guarantee on three items between 10pm and 11pm: Shop during that hour, and you'll be able to buy these three items (or get a raincheck if they're sold out): iPad 2 with WiFi for $399 plus a $74 Walmart gift card Emerson 32-inch LCD TV for $148 (normally $228) LG Blu-ray Disc player for $38 (a nearly 50% savings) Report an error