Dating Site Blasts Rival in Ads

Dating site Chemistry.com is again blasting rival eHarmony in an ad campaign, this time for its lack of gay matching services and links to evangelical Christian values, the New York Times reports. The ads show “eHarmony is out of sync with what is happening in America,” Chemistry.com’s GM said. Chemistry.com wants to catch up to the online giant, whose 17 million customers easily bests Chemistry.com's 3.7 million.

One Chemistry.com ad mocks its rival with a sign reading “No gays on beach”; another depicts a “No premarital sex” motel sign. Chemistry.com ran similar spots in April that sparked an 80% sales spike and boosted gay interest by 200%. eHarmony was not amused: “We believe [Chemistry.com] would be better served improving their own service rather than attacking competitors,” eHarmony said in a statement. (More online dating stories.)