Spanish- Language Ads Hammer Romney

Mitt Romney is facing a $4 million Spanish-language ad campaign targeting his biggest gaffes. Labor organization SEIU and Priorities USA, the super PAC backing President Obama, are showing the ads all summer in Florida, Colorado, and Nevada in a campaign kicking off this week. Highlighted Romney quotes include perennial faves such as, "I like being able to fire people" and "I'm also unemployed."

"When you really are out of work, you are worried, and you don’t want to laugh or make fun of anybody," says a Latino voter in the spot. The ads diverge from many Dems' strategy of attacking Romney on immigration, instead taking an economic perspective, Politico notes. "When Latinos hear Romney, in his own words, they really know what’s going on and what he is saying," says an SEIU rep. "They know what he means. And what it would mean for their families if he were to be elected president." (More Spanish stories.)