Perry's 'Epic' New Ad Goes After 'President Zero'

Subtle, it's not. Apocalyptic, maybe. Rick Perry's new campaign ad uses bleak images of America under "President Zero" to make the case that it's time for a new leader. "I believe in America,” Perry says as more hopeful images play. “I believe in her purpose and promise.” Some reaction:

• "This election cycle is all about the blockbuster ads," writes Tim Nudd at Adweek. "Here's the first presidential spot from Rick Perry, a Bruckheimer-esque extravaganza that plays like an action-film movie trailer."

• Mike Allen at Politico notes that the "epic new bio spot" was produced by Lucas Baiano, who used to make such ads for Tim Pawlenty.
• "It’s exactly the sort of action packed trailer a candidate who runs with a gun might want," writes Zara Golden at Mediaite.
• Greg Howard, Slate: "It feels like a movie trailer, complete with a plotline, a villain, a hero, a cool font and dynamic camera angles. The only thing missing is James Earl Jones."

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