PETA Launching Porn Site

Buried in a Reuters article from last week is this priceless little nugget: PETA is planning a porn site. In advance of launching the .xxx Internet domain in December, ICM Registry is accepting applications from brand owners who want to protect their brands from being used in a .xxx URL (for example: Barbie.xxx). Turns out PETA is signing up—but not to protect itself; rather, to launch its own site: peta.xxx. A spokesperson told Reuters it will, in fact, be a porn site bringing attention to animal issues; more recently, PETA confirmed the plan to the Huffington Post, and said the site will focus on vegan awareness. Click for more than you probably wanted to know about what will be contained on the site. (More People for the Ethical Treatment of Animals stories.)