Americans Ditch Coffee Over Cash Fears: Poll

Faced with an economy they fear is worsening, Americans are making the ultimate sacrifice: They’re no longer buying their morning joe, a Harris poll finds. Some 21% of respondents said coffee doesn’t fit their budgets, Fox News reports. They’re making other changes to their eating habits, too: Nearly half are bringing lunch to work rather than buying it, 40% have turned to refillable water bottles, and 75% are opting for generic brands.

They’re chopping their entertainment bills, too: 22% aren’t subscribing to cable, and 31% have canceled magazine subscriptions. The only thing not getting cut, it seems, is Americans’ hair. About 40% are going to the hairdresser less often. Americans aren’t yet willing to forego their cell phones, however, nor are they ready to give up driving their cars to work. (More Harris poll stories.)