Sarah Palin seems to be in firm agreement with President Obama on at least one issue: effective campaign fonts. On her website, the former Alaska governor has taken to using the Gotham font that experts say helped propel Obama to victory in 2008, the Daily Telegraph reports. “I think you can make a strong argument to say it was a great help to Obama,” says a typographer. “The whole campaign was such a fantastically clear, consistent one that the typeface did its job.”
“The font did not change from when he announced his candidacy through his primaries, on television, online, and in all the print advertisements,” he notes, and Palin’s use of it “shows how influential the font has been.” But Obama wasn’t the first to use Gotham: It was created in 2000, commissioned by GQ magazine. The editors were looking for something with a “geometric structure” that would appear “masculine, new, and fresh.” (More Sarah Palin stories.)
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