Money / Donald Trump Housing Slump Tarnishes Trump Name Lackluster sales have halted or delayed several projects By Nick McMaster, Newser Staff Posted Nov 16, 2007 10:03 PM CST Copied Donald Trump appears at a ground breaking ceremony for Trump International Hotel & Tower in downtown Toronto, Friday, Oct. 12, 2007. (AP Photo/The Canadian Press, Toronto Star-Michael Stuparyk) (Associated Press) Proving no one is safe from the housing market downdraft, Donald Trump is experiencing some turbulence as tightening credit saps demand and leaves a few Trump Towers in the lurch. Two Florida projects with Trump's name have halted construction—even after one collected deposits from buyers—and a third may soon. A Toronto project suffered years of delays and a downsizing, and 30% of Trump Tower Chicago remains unsold. Not that The Donald is at great financial risk, since he no longer puts a substantial amount of his own money into these projects. But he sells his name to developers, and too many floundering projects could devalue a brand that's already suffering from dilution—one of the Florida projects is said to have failed partly because of two other nearby projects using the name. (More Donald Trump stories.) Report an error