Evangelical Semantics Shadow Romney

Mitt Romney is vying aggressively for the religious right's support, but experts are advising him not to overdo it. Political strategists and religious experts alike caution that it’s dangerous for the Mormon candidate to sell himself as a Christian. Bloomberg looks at the complicated intersection of politics, faith, vocabulary, and the ghost of John F. Kennedy.

Evangelicals typically believe Mormonism is a cult, and if Romney pushes his religion’s commonalities with Protestantism, his audience may want to hear more about the differences, Values are a great focus, said one professor, but “theological stuff is a no-no.” Romney wants to be the candidate of the faithful; he just might not be able to name the faith. (More Mitt Romney stories.)